Jet Buy Online
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A. The department modernized its approach to recreational vehicle registrations through a web-based program. The conversion ended the reliance on antiquated, hand-written triplicate forms in favor of an online, digital platform.
When Jet.com CEO Marc Lore revealed last month that his startup had purchased Hayneedle, an online furniture retailer, the serial entrepreneur called the move \"opportunistic.\" At the time however, he declined to say how much his company paid for the Omaha-based company.
Jet is essentially \"buying revenue,\" said Anthony Soohoo the CEO of competing online furniture site Dot & Bo. With Hayneedle reportedly doing more than $350 million in online sales every year and Jet spending heavily on customer acquisition, the purchase of Hayneedle was one way to fuel top-line growth. Lore previously told The Wall Street Journal that Jet plans to spend $1.5 billion over the next five years to obtain 15 million customers.
Still, others were doubtful of the synergy between the two firms. One industry source, who declined to be named, pointed to Jet's current position as a general online retailer whose core business is hawking discounted commodity goods like paper towels or soap. Hayneedle, on the other hand, is a specialty retailer whose bulky furniture items provide different a value proposition and logistical challenge than the typical Jet item.
Moreover, the source said that Hayneedle had been shopped around for years with online furniture retailer Wayfair and traditional brick-and-mortar stores like Williams-Sonoma and Macy's all passing. \"Their investors had wanted out for a long time,\" said the source, pointing to the $100 million in lifetime venture funding raised from firms like Insight Venture Partners and Sequoia Capital, which invested in 2006.
Walmart purchased Jet in 2016 for $3.3 billion. It repositioned Jet as an online-shopping site for upscale millennials who live in cities. The new Jet.com keeps that focus, but now it's focusing more on the emotion of shopping and what it brings out in customers.
Investors are banking on Lore's experience and have filled Jet's coffers with more than $700 million, a huge sum for such a young company. Jet and its math, they're betting, will give shoppers more choices and perhaps change the way they buy online.
It's an open question whether Jet's fancy software is enough to make it in the cutthroat e-commerce world. Amazon is as tough a competitor as there is. The Seattle e-commerce company aggressively expands and often forgoes profits to undercut other online retailers. The last time Lore went toe-to-toe with the company, Amazon started a price war with Quidsi, Lore's previous startup and the parent of Diapers.com. It eventually gobbled up his business.
Now co-founder and CEO of his third startup, Lore claims his business model for a retail marketplace has been proven to work but needs scale to become sustainable. He's already raised enough money to stay afloat for the next two years. Now he needs Jet to grow quickly to reach his goal of $20 billion in sales by 2020. That would place Jet in the top echelon of US online retailers, next to Amazon, Apple and eBay.
Still, Lore says the math is on Jet's side. Online shopping in the US is expected to grow nearly 45 percent over the next five years, according to Forrester. With almost half a trillion dollars spent on the Web, Lore reckons there's room for a few other online players to coexist with Amazon.
The next time you see a broker crowing about having access to 5,000 or 10,000 private jets on their website, keep in mind that to be a broker, all you need is a laptop, an internet connection, and subscriptions to a couple of online marketplaces listing the charter aircraft.
Those who survived are thriving in the face of giant online booking websites like Expedia and Travelocity. A large number of them are agents who focus on luxury, particularly serving UHNW consumers. Their customers are the same demographic who charter private jets.
Virtuoso, a network of luxury travel agencies, saw group revenues triple to over $25 billion annually in the decade prior to the pandemic. Whether or not digitized private aviation can meet the expectations of well-heeled clients who want to buy online remains a good question. Private aviation is a highly regulated, complicated industry, however, consumers with the most infrequent experience in chartering private jets are the segment likely to be the target of digital sellers.
When I confronted the various offenders, I received a range of reactions. Some told me they are always fine-tuning the data filters. But where does it come from Most admitted it was a feed from an online directory or marketplace, while some said it was integrated with reams of proprietary data they had collected or additional software they had developed.
The second scenario is that in drilling down, there were other issues. It could be anything from operators that are known to be undependable to the wrong airplane for that trip. Diemar tells about a client headed to Jackson Hole, who had a quote from an online broker for a Hawker 800XP. After he advised his client that he would have to ship his skis, and there would probably be a fuel stop, the customer booked with Unity. He had no clue that the popular midsize jet had limited space for luggage.
Using the King Air 350i, he focused on short hops. He launched shuttles to Nantucket in the summer, college football games in the fall, and an online bulletin board enabling members to share flights and split the cost.
Denault is a private pilot. Prior to launching his online brokerage in 2013, his LinkedIn profile shows he started an online distribution platform for local lobster and fish markets alongside branded street-side seafood carts. It was featured on the Travel Channel and Food Network before he sold it in 2010.
Wheels Up says it plans to offer white label APIs to third-party distributors, which could be other brokers, or the big online travel agencies. It could also be Delta Air Lines, its largest shareholder. Such a move would enable users of the Delta app or corporate booking to buy flights and seats on private jets. XO says it already offers similar third-party connections.
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